• Australia
  • Belgium
  • Belarus
  • Brazil
  • Bulgaria
  • Canada
  • Czech Republic
  • France
  • Germany
  • Greece
  • Hungary
  • India
  • Italy
  • Israel
  • Luxembourg
  • Malaysia
  • Netherlands
  • Poland
  • Romania
  • Slovakia
  • Spain
  • South Africa
  • South America
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom
  • United States of America


CENTIEL’s Expansion Continues with the Addition of Ahmad Awad


Swiss UPS manufacturer, CENTIEL, has appointed Ahmad Awad as regional sales manager with responsibility for growing CENTIEL's presence in India, the Middle East and Africa (IMEA).

Gerardo Lecuona, co-founder and global sales director, CENTIEL commented: “We are delighted to welcome Ahmad to our global sales team. Ahmad’s background in the UPS IMEA market will make him well placed to support our existing partner network and to further expand our global presence.”

Ahmad Awad, IMEA regional sales manager CENTIEL confirmed: “I’m very excited to join the team that developed the 1st, 2nd, 3rd and 4th generation of modular UPS. CENTIEL is one of the fastest-growing UPS manufacturers in the industry with a history of innovation and product development. CENTIEL occupies a unique position in the market and is highly focused on providing excellent support to its customers. Its industry-leading, 4th generation truly modular UPS solutions stand out for their Swiss-built quality and maximum levels of availability. The team is passionate and committed to innovative design, product quality, and customer care, ensuring continuous power availability for critical applications worldwide. I am looking forward to being part of a dynamic team of experts and to provide CENTIEL’s industry-leading UPS solutions to the IMEA markets”.

Prior to joining CENTIEL, Ahmad worked for ABB as a regional sales manager for 9 years focusing on the Middle East and Africa. His previous experience includes technical and training manager for Emerson Network Power (Vertiv), and regional technical manager for Chloride UPS Power Systems.

CENTIEL is a Swiss-based technology company designing, manufacturing, and delivering industry-leading power protection solutions for critical facilities. Its three-phase true modular UPS, CumulusPower known for its “9 nines” (99.9999999%) system availability and low total cost of ownership, has now been installed in data centres and comms rooms in over 60 countries across five continents. CumulusPower now protects critical power loads in locations across the world including: the UK, Singapore, Australia, Germany, Spain, the Czech Republic and the Channel Islands.